Who is using KeyShot-Lovaro Brings Fresh Visuals to Renault 4 Concept with KeyShot
by Josh on December 26, 2012
凡概念汽車設計和汽車設計比賽是一毛錢一打，Lovaro 帶來一種不同的設計方法和新鮮的視覺效果，擴展其超越消費產品和現在的經典，與極具表現力，當代的暢銷車。由Allen Zadeh and Robert Foote創立于 2011 年，Lovaro 是一個位於Dumbo, Brooklyn屢獲大獎的、 跨學科的設計和品牌集團。雷諾收集雷諾 4 不斷重新設計比賽，與 Lovaro 之間的三名優勝者使用KeyShot 中的過程。
Fresh Visuals for the Renault 4
Looking back on the history of the Renault 4, there’s plenty of inspiration to be had. 50 years later with over 8 million units sold, Renault wanted to recapture the spirit of the versatile vehicle. With a focus on brand and experience, Lovaro delivered the Eleve, a design that is rich in its simplicity and beauty. On the visuals of the Eleve, Brett Dusing writes:
An understated approach is seen in even the small considerations for the Eleve, right down to its finish: It doesn’t have one.
“In auto design, people automatically reach for super glossy finishes. We don’t really believe that should be a given,” says Zadeh. Lovaro proposed new composite plastics for the exterior panels. “What’s interesting is that these materials look beautiful in their raw form. They don’t necessarily need to be painted.”
Lovaro was careful to tone down the veneer in the presentation of the design as well. The submission illustrations were rendered in KeyShot, a CGI application that gives computer design models the professional cosmetics of car ad photography. In this case, Zadeh kept its KeyShot output intentionally low key.
“Given this was a European audience, we didn’t want too much sheen on the renderings,” he explains. “We used reflectivity instead as more of an accent on the smaller features.”
Unlike typical car ad depictions, sensually lit body surfacing is not the center of attention in the Eleve renderings. Rather, ancillary features jump out. A faint blue emissive material inside the LED headlamps gives the car a clever blue-eyed gleam. Likewise, selected spotlights on a few crafted details bring out the car’s playful character. The viewer becomes drawn toward the interior features and starts to relate to the Eleve from within a more intimate space.
More details on The Renault 4 Eleve can be seen on the Lovaro website with details on the inspiration and competition.
